L’Oreal Strengthens Brand With Help From The White House’s Kristina Schake

L’Oreal, the world’s leading beauty brand, grabs a page from the White House and the Obama Administration to head it’s Corporate Communications.

Kristina Schake.

The Founder of the American Foundation For Equal Rights, Kristina Schake.

The Special Assistant to President Obama and Communications Director to the First Lady, Kristina Schake.

L’Oreal CEO, Federic Roze, announced June 24, 2013 that July 8, 2013 will be the day Kristina Schake will become the Chief Communications Officer of L’Oreal USA.

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Beauty Meets Politics?

It looks like the perfect transition for Schake who will be taking over the external communication strategy for public and media relations, industry and government relations, sustainability and crisis management, as well as Philanthropic Programs.

At a glimpse, Schake isn’t haven’t a hard time keeping up as a beauty herself while The Obama’s won’t have anything to worry about in the image department in the interim. The Global V.P. of Estée Lauder will be Schake’s replacement.

Who’s White House presence will more impactful L’Oreal or Estée Lauder?